Since the beginning of UKMR we have always worked closely with the local press to get our message across, trying to educate people that not all car enthusiasts are ‘Boy Racers’. In 2008 we took the campaign national and Max Power featured UKMR twice, demonstrating that ‘Club Land’ was the way forward and stated in the November issue that “UK Modified Ridez have shown everyone the future of cruising” this really put UKMR on the map and since then we have continued with our message.